Excessive trend-setters in Japan.

By World News On Nov 27, 2020

Tokyo,

Japanese trend-setters can now protect against the coronavirus in luxurious style with opulent masks adorned with diamonds and pearls for a cool million yen ($9,600) each. Cox Co’s Mask.com chain began selling the hand-made masks last week, with the aim of cheering up people and spurring sales in a fashion industry depressed by the COVID-19 pandemic.

An employee of Cox Co, the operation company of the face-mask specialty shop Mask.com, shows off a luxury face mask made with about 330 pearls which is sellig for one million yen ($9,640), at the shop, amid the coronavirus disease (COVID-19) outbreak, in Tokyo, Japan November Photo courtesy REUTERS/Issei Kato

The diamond masks are embellished with a 0.7 carat diamond and more than 300 pieces of Swarovski crystal, while the pearl masks contain some 330 Japanese Akoya pearls.

An employee of Cox Co, the operation company of the face-mask speciality shop Mask.com, holding a luxury face mask decorated with the diamond, platinum and Swarovski crystals which is selling for one million yen ($9,640), is reflected on a mirror at the shop, amid the coronavirus disease (COVID-19) outbreak, in Tokyo, Japan November photo courtesy REUTERS/Issei Kato

Cox, part of retailing group Aeon Co, has opened Mask.com online and in six physical locations since September, offering more than 200 types of masks starting at 500 yen.