‘PM of Italian fashion’ dies


Beppe Modenese, who helped catapult Italy to the top of world fashion and who was nicknamed its “prime minister,” has died, the head of the country’s fashion industry said on Sunday.

“Beppe Modenese contributed like no one else to the birth of the Italian fashion system and led the affirmation of Milan as the capital of fashion,” Carlo Capasa said in a statement. “He was rightly called the prime minister of Italian fashion,” said Capasa, who heads the National Chamber for Italian Fashion.

“Today we lose an icon.” The CNMI said Modenese died on Saturday aged 90. Modenese devoted his early career to organising standout fashion events, including a historic 1952 catwalk show at Florence’s Pitti Palace featuring Roberto Capucci and Emilio Pucci among other top designers.

In 1953, he was involved in the brand new Alta Moda trade union founded by Roman designers including the Fontana sisters, Vincenzo Ferdinandi, Emilio Schuberth and Alberto Fabiani.

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