{"id":32638,"date":"2024-04-30T19:43:38","date_gmt":"2024-04-30T19:43:38","guid":{"rendered":"https:\/\/www.vosa.tv\/eng\/?p=32638"},"modified":"2024-04-30T19:43:38","modified_gmt":"2024-04-30T19:43:38","slug":"mayor-adams-celebrates-lowest-black-unemployment-in-five-years-launches-1-million-advertising-campaign-to-connect-more-new-yorkers-with-jobs-in-city-government","status":"publish","type":"post","link":"https:\/\/www.vosa.tv\/eng\/archives\/32638","title":{"rendered":"Mayor Adams Celebrates Lowest Black Unemployment In Five Years, Launches $1 Million Advertising Campaign To Connect More New Yorkers With Jobs in City Government"},"content":{"rendered":"

NEW YORK\u00a0\u2013\u00a0New York City Mayor Eric Adams today celebrated new economic data showing that the\u00a0unemployment rate for Black New Yorkers has significantly decreased<\/a> since the start of the administration. Between January 1, 2022, and April 1, 2024, the Black unemployment rate in the five boroughs decreased from 10.7 percent to 7.9 percent \u2014 a 26 percent decrease. This marks the first time since 2019 that the Black unemployment rate in New York City has been below 8 percent.<\/strong><\/p>\n

Building on this progress, Mayor Adams today launched \u201cRun This Town<\/a>,\u201d a $1 million multi-media advertising campaign to engage diverse New Yorkers and help them apply for thousands of available city government jobs. The announcement follows the launch of \u201cJobs NYC<\/a>,\u201d a multi-pronged citywide effort to reduce barriers to economic opportunities and deliver workforce development services directly to communities across the five boroughs that are experiencing high unemployment. Both campaigns are expected to further reduce the unacceptable disparities in employment between Black, Latino, and white communities.<\/u><\/u><\/p>\n

\u201cAs recently as last January, Black New Yorkers were four times more likely to be unemployed than white New Yorkers, but we have been able to narrow this gap and, today, Black unemployment is down to its lowest point since 2019 and the racial employment disparity has been cut in half,\u201d said\u00a0Mayor Adams<\/strong>.<\/p>\n

\u201cWe have more to do and that\u2019s why we\u2019re going to bring new opportunities to working people across the five boroughs that have been overlooked for far too long. We want to recruit the next generation of leaders who will help us build a more equitable New York City, and \u2018Run This Town\u2019 will help us do exactly that. When we couple this advertising campaign with our Jobs NYC initiative, we\u2019ll be able to more easily bring the public and private sectors together with talented New Yorkers who are ready to put their skills to work. Our administration is embarking on a new, exciting chapter in New York City\u2019s history, and working-class job seekers have an opportunity to write it together with us.\u201d Mayor added.<\/u><\/p><\/blockquote>\n

\u201cToday, we are celebrating a significant milestone in New York City\u2019s progress: a 26 percent decrease in Black unemployment. While there is still work to be done, this achievement reflects the Adams administration\u2019s commitment to inclusive growth and economic empowerment for all New Yorkers,\u201d said\u00a0First Deputy Mayor Sheena Wright<\/strong>. \u201cWe are building upon this work with the launch of the\u00a0\u2018Run This Town\u2019\u00a0campaign,\u00a0which is an invitation to all New Yorkers\u00a0\u2014\u00a0especially those who want to serve their communities\u00a0\u2014\u00a0to consider joining the Adams administration. I am proud of the efforts we are undertaking to reduce barriers to entry and create equitable pipelines to employment, and hope all New Yorkers consider serving alongside us. We have thousands of good paying jobs with excellent benefits, and we are excited to expand our team.\u201d\u00a0<\/u><\/u><\/p>\n

\u201cPublic servants are everyday heroes that literally keep our city running,\u201d said\u00a0Deputy Mayor for Housing, Economic Development, and Workforce Maria Torres-Springer<\/strong>. \u201cAs we celebrate New York City\u2019s record-high levels of employment and labor force participation, this administration is excited to recruit more New Yorkers across the five boroughs who are committed to building and improving communities through meaningful work in city service.\u201d<\/u><\/u><\/p>\n

\u201cOur city’s hard-working public servants work every day to keep people safe, create more economic opportunities, and make this city more livable for their fellow New Yorkers, but we need more of our neighbors to join us in helping to \u2018Run This Town,\u2019\u201d said\u00a0Deputy Mayor for Communications Fabien Levy<\/strong>. \u201cBetween our Jobs NYC initiative, increased benefits and pay, and this new ad campaign, we’ll now be able to recruit some of the best talent in the city for the best jobs in the world. We can\u2019t wait for thousands of New Yorkers to join the team and help make the greatest city in the world even greater.\u201d<\/u><\/u><\/p>\n

\u201cThe Adams administration is improving the lives of working-class people everyday thanks to initiatives like the Jobs NYC talent portal that democratize technology and provide easier access to city services and information,\u201d said\u00a0New York City Chief Technology Officer Matthew Fraser<\/strong>. \u201cThrough the broader Jobs NYC effort, we\u2019re empowering more New Yorkers, particularly residents in communities experiencing high unemployment, to take advantage of vital training and workforce development offerings and engage with citywide economic opportunities.\u201d \u00a0<\/u><\/u><\/p>\n

\u201cLaunching the ‘Run This Town’ campaign isn’t just about filling vacancies; it’s about igniting a passion for public service and inviting New Yorkers to be architects of change within their own careers and communities,\u201d said\u00a0New York City Department of Citywide Administrative Services (DCAS) Commissioner Dawn M. Pinnock<\/strong>. \u201cTogether, through this campaign, we will help New Yorkers build careers in city service by opening doors to opportunity, fostering an inclusive workforce with applicants from every corner of the city, and helping to ensure that every voice is heard, and every community thrives.\u201d<\/u><\/u><\/p>\n

\u201cAfter 10 years working in public service, I have no doubt that working in city government is one of the most rewarding experiences a New Yorker from any background or ethnicity can hope for,\u201d said\u00a0Mayor\u2019s Office of Ethnic and Community Media Executive Director Jos\u00e9 Bayona<\/strong>. \u201cFor those looking for an opportunity to build a solid career, there is not a better place to look than our municipal force. Let\u2019s \u2018Run This Town\u2019 together!\u201d<\/u><\/u><\/p>\n

\u201cPublic service is incredibly rewarding, and I encourage New Yorkers to join us at\u00a0Jobs.NYC.gov<\/a>\u00a0to explore available opportunities in city government,\u201d said\u00a0New York City Community Affairs Unit Commissioner Fred Kreizman<\/strong>. \u201cThe city workforce reflects the best and brightest of our diverse communities. If you are inspired to make a difference, then come work with the Adams administration and help us \u2018Run This Town\u2019 called New York City.\u201d<\/p>\n

\u201cPublic-sector jobs have provided generations of New Yorkers good paying jobs, dignity, and pathways to the middle-class, and \u2018Run this Town\u2019 will ensure the next generation can access those same opportunities,\u201d said\u00a0Mayor\u2019s Office of Talent and Workforce Development Executive Director Abby\u00a0Jo Sigal<\/strong>. \u201cLast month, Mayor Adams launched Jobs NYC to connect New Yorkers, especially those in communities wrestling with disproportionately high unemployment rates,\u00a0to jobs and free training resources.\u00a0\u2018Run this Town\u2019 doubles down on this effort by helping city agencies access the talent they need to deliver vital services and shared prosperity to New Yorkers.\u201d<\/u><\/u><\/p>\n

\u201cWith another record-high total jobs in New York City, including the Adams administration’s work to drive down the Black unemployment rate,\u00a0Mayor Adams is doubling down on bolstering our economy with the launch of \u2018Run This Town\u2019 to get more New Yorkers in city government,\u201d\u00a0said\u00a0New York City Economic Development Corporation President (NYCEDC) and CEO Andrew Kimball<\/strong>. \u201cThe work that the administration has put in to creating jobs and opportunities is in action across the five boroughs. However, there is still work to be done, and at NYCEDC, we will continue to work across the public and private sectors to foster an inclusive economic recovery that creates opportunities for all New Yorkers.\u201d<\/u><\/u><\/p>\n

\u201cNew York City government should directly reflect the diversity of our city,\u201d said\u00a0New York City Mayor\u2019s Public Engagement Unit Executive Director Adrienne Lever.<\/strong>\u00a0\u201cOur team is thrilled to promote the new \u2018Run This Town\u2019 initiative and help encourage more New Yorkers from every walk of life to apply for city service.\u201d<\/u><\/u><\/p>\n

\u201cWorking for the city can be a pathway to economic mobility, as well as an opportunity to provide vital services to our fellow New Yorkers,\u201d said\u00a0Mayor\u2019s Office for Economic Opportunity Executive Director Carson Hicks<\/strong>. \u201cThanks to the new tools online, it has never been easier to apply. We are a proud partner of Jobs NYC and applaud this new effort to bring the diversity of New Yorkers from all communities into employment in city government.\u201d<\/u><\/u><\/p>\n

\u201cRun This Town\u201d will engage New Yorkers through digital, TV, and radio advertisements, as well as through posters on subways, MTA buses, bus shelters, bodegas, and other physical locations. The campaign will direct New Yorkers to the\u00a0new\u00a0Jobs NYC online talent portal<\/a>\u00a0to find jobs and training opportunities. New Yorkers can also attend the city\u2019s monthly in-person \u201chiring halls\u201d and find public-and private-sector job opportunities along with career services.<\/u><\/u><\/p>\n

The paid advertising campaign is being managed by the Mayor\u2019s Office of Ethnic and Community Media. The creative material was produced by BCW, and the paid media placement is implemented by Sound Communications.<\/u><\/u><\/p>\n

Today\u2019s announcement builds on a series of policy reforms made by Mayor Adams to retain top talent in the city workforce, provide high-quality services to New Yorkers, and create equitable pipelines to enter the city\u2019s workforce, which has historically been a vehicle for economic mobility for millions of New Yorkers.\u00a0In June 2023, DCAS began reducing barriers to employment within city government by reforming the city\u2019s minimum qualification requirements for entry level civil service titles. To date, DCAS has completed review on 17 entry-level titles with the potential to impact 20,000 jobs and expand eligibility for civil service positions that were previously restrictive and posed difficult for many applicants to meet minimum qualifications. Previous requirements mandated a college degree or credits, but with this updated review, the city is now more inclusive and equitable, focusing on relevant work experience and practical skills rather than just formal education.<\/p>\n

<\/u><\/u>Earlier this year, Mayor Adams made city government more family-friendly for thousands of employees<\/a>\u00a0by expanding both paid parental and family leave for non-union city workers. Impacting more than 10,000 municipal employees and making the city more competitive with municipalities and employers across the country, the Adams administration doubled paid parental leave for non-union employees, from six to 12 weeks, and began providing up to 12 weeks of paid family leave for those caring for seriously ill family members.<\/u><\/u><\/p>\n

Additionally, in the last 14 months, Mayor Adams has successfully negotiated contracts with unions representing 95 percent of the city\u2019s workforce and 100 percent of the city\u2019s uniformed workforce \u2014 the quickest any mayoral administration has reached that milestone in modern city history. These agreements with District Council 37<\/a>,\u00a0Communications Workers of America Local 1180<\/a>, the\u00a0Marine Engineers\u2019 Beneficial Association<\/a>,\u00a0Uniformed Sanitation Workers\u2019 Union Local 831<\/a>,\u00a0the\u00a0United Federation of Teachers,<\/a>\u00a0the\u00a0Police Benevolent Association<\/a>, the\u00a0Uniformed Officers Coalition<\/a>, the\u00a0Council of School Supervisors and Administrators<\/a>,\u00a0Teamsters Local 237<\/a>, and dozens of other unions have all included wage increases, including retroactive wage increases for employees that had not received a raise in years. Additionally,\u00a0many of these contracts included\u00a0dedicated funding to address\u00a0retention and recruitment challenges\u00a0and other important benefits, such as the child care fund established in the agreement with DC 37.<\/u><\/u><\/p>\n

Additionally, in an effort to retain talent in the human services sector, last month, Mayor Adams announced a\u00a0$741 million investment for an estimated 80,000 human services workers<\/a>\u00a0employed by non-profit organizations with a city contract as part of a new cost-of-living adjustment.<\/u><\/u><\/p>\n

\u00a0<\/u><\/u>\u201cThe reduction of Black unemployment by more than 25 percent under Mayor Adams’ leadership is a testament to his commitment to inclusive growth and economic empowerment,\u201d said\u00a0New York State Assemblywoman Alicia L. Hyndman<\/strong>. \u201cThe ‘Run This Town’ campaign, along with the Jobs NYC initiative, reflects a proactive approach to addressing unemployment disparities and connecting New Yorkers with meaningful employment opportunities. By doubling down on strategies to make city jobs more accessible, the Adams administration is laying the groundwork for a more equitable and prosperous future for all residents.\u201d<\/p><\/blockquote>\n

\u201cJob creation is a hallmark of Mayor Adams\u2019 administration,\u201d said\u00a0New York State Assemblymember Jenifer Rajkumar<\/strong>. \u201cWe recovered all the jobs lost a year sooner than projected, and now boast the most in history. The Black unemployment rate exemplifies this trend. It has plummeted from 15.5% at the height of the pandemic to 7.9% today. Fueling this success was the \u2018Jobs NYC\u2019 initiative, during which I proudly partnered with the mayor to co-host a hiring hall in Queens. Today’s launch of the \u2018Run This Town\u2019 campaign accelerates our momentum, as we recruit people from all the diverse communities of our city for government jobs. Through this effort, we will open the doors of opportunity to New Yorkers and uplift entire communities.\u201d<\/u><\/u><\/p>\n

\u201cNew York City\u2019s economy has roared back post-COVID, but nowhere has that been more evident than in Queens, where unemployment is down to just 4 percent \u2014 the lowest of any borough \u2014 and significant strides are being made every day to create jobs, especially in historically marginalized communities of color,\u201d said\u00a0Queens Borough President Donovan Richards Jr<\/strong>. \u201cWith new initiatives like \u2018Run This Town\u2019 and continued partnerships with the mayor\u2019s office and others, I know progress will continue to be steadily made here in Queens and across the city.\u201d<\/u><\/u><\/p>\n

\u201cExpanding economic opportunities for all New Yorkers, particularly in communities with historically high unemployment rates, is critical to advancing an equitable recovery,\u201d said New York City Council Speaker Adrienne Adams<\/strong>. \u201cThe decrease in the unemployment rate for Black New Yorkers is a positive trend that we must build upon with additional actions that help more people successfully secure and retain jobs. Careers in the municipal workforce continue to be a pathway to the middle class, and we must invest in strengthening access to these opportunities and others that can provide financial stability.\u201d<\/u><\/u><\/p>\n

\u201cThe reduction in Black unemployment illustrates the success of the partnerships that the Adams Administration has built with employers around hiring, training, and workforce development,\u201d said Kathryn Wylde, president and CEO, Partnership for New York City.<\/strong><\/u><\/u><\/p>\n

\u201cThe mayor’s launch of \u2018Run This Town\u2019 is a creative and well-timed intervention given the high vacancy rates across city agencies and the fact that too many New Yorkers are looking for work,\u201d said\u00a0Richard R.\u00a0Buery, Jr., CEO, Robin Hood.<\/strong>\u00a0\u201cThe city, under Mayor Adams\u2019 leadership, has made tremendous gains in reducing Black unemployment, but troubling gaps remain. Black unemployment in New York City remains high compared to rates for other New Yorkers and Americans generally. Tearing down barriers to city employment is a critical step in ensuring all New Yorkers, including New Yorkers of color, have access to opportunities.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

NEW YORK\u00a0\u2013\u00a0New York City Mayor Eric Adams today celebrated new economic data showing that the\u00a0unemployment rate for Black New Yorkers has significantly decreased since the start of the administration. Between January 1, 2022, and April 1, 2024, the Black unemployment rate in the five boroughs decreased from 10.7 percent to 7.9 percent \u2014 a 26 […]<\/p>\n","protected":false},"author":5,"featured_media":32643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1469,31],"tags":[],"class_list":["post-32638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-york","category-news"],"_links":{"self":[{"href":"https:\/\/www.vosa.tv\/eng\/wp-json\/wp\/v2\/posts\/32638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vosa.tv\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vosa.tv\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vosa.tv\/eng\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vosa.tv\/eng\/wp-json\/wp\/v2\/comments?post=32638"}],"version-history":[{"count":1,"href":"https:\/\/www.vosa.tv\/eng\/wp-json\/wp\/v2\/posts\/32638\/revisions"}],"predecessor-version":[{"id":32644,"href":"https:\/\/www.vosa.tv\/eng\/wp-json\/wp\/v2\/posts\/32638\/revisions\/32644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vosa.tv\/eng\/wp-json\/wp\/v2\/media\/32643"}],"wp:attachment":[{"href":"https:\/\/www.vosa.tv\/eng\/wp-json\/wp\/v2\/media?parent=32638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vosa.tv\/eng\/wp-json\/wp\/v2\/categories?post=32638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vosa.tv\/eng\/wp-json\/wp\/v2\/tags?post=32638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}