In a bid to make a video as simple as possible to discover and create, the Meta-owned photo-sharing platform Instagram has announced that it will no longer be supporting standalone app for IGTV.
In its post, Instagram says that “it’s getting rid of the standalone IGTV app as part of efforts to make video as simple as possible to discover and create”.
The company said that, instead, it will focus on having all videos on the main Instagram app.
“We believe that this makes it easier for people to have all of these features and abilities in the main app, and are excited to continue to simplify and improve video in the main Instagram app over the coming months,” the company said in a blog post.
The post also says that any videos in the main app will have a full-screen viewer and tap-to-mute, and that Instagram is working on a consistent way to share the different types of videos.
Instagram also said that it is exploring more ways for creators to earn by creating reels that entertain the community.
In addition to bonuses, later this year, it will begin testing a new ad experience on Instagram, which will allow creators to earn revenue from ads displayed on their reels.